Issue No: 104
Artist: Gerwyn Davies.
Beast.
'Beast' is a series of staged photographs created by Australian photographer Gerwyn Jones, that combine aspects of costume making with photography. His inspiration for the series derived from the concept of getting dressed, and the transformational properties this action witholds. Gerwyn stated ' We are able to build naratives on to our physical selves and fabricate the person we project, there are limitless oppertunities for reinvention and play, but generally we stick to the safety of the norm'.
After hearing these statements it is clear to see the message Gerwyn aims to acheive through these images, a challenge to the norm. His images are created through the use of everyday materials, from items such as; feathers, discoballs, paper and laminate flooring. Gerwyn uses these selected items in imaginative and eleborate ways, to explore the subject of representation and personality.
Each image starts with the creation of the suit, followed by Gerwyn himself wearing the suit for a number of days, from there he lets the suit guide him through the rest of the process, letting tit develop its own personality, as if the suit was infact everyday wear. Even though a large amount of time is spent in the creation of the suits, the final aspect of photography is just as important, as this is where the intention and representational values of the suit are finally revealed.
Gerwyn's imaginative way of working, really brings these peices to life, creating costumes and images that enhance feelings of humour and irony as well as their deeper meanings of image and personality.
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